Description
Price: $37.00 - $24.49
(as of Oct 16, 2024 17:54:05 UTC – Details)
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.”
From the brand
Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that puts practical tools into the hands of business leaders and strategy practitioners around the world. He is a passionate entrepreneur, sought-after speaker, and together with his team, the author of multiple bestselling titles in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit.
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Publisher : Wiley; 1st edition (October 20, 2014)
Language : English
Paperback : 320 pages
ISBN-10 : 1118968050
ISBN-13 : 978-1118968055
Item Weight : 1.7 pounds
Dimensions : 9.3 x 0.7 x 7.5 inches
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Customers find the content great, valuable, and insightful. They describe the book as excellent, fun, and inspiring. Readers say the book is easy to understand and apply. Opinions are mixed on the visual style, with some finding it enthralling and helpful, while others say it has poor graphic design and layout.
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