It’s simpler than ever to make a deepfake of one other individual’s voice or face, however no less than YouTube is making some small adjustments that make it barely simpler to report a video that makes use of your likeness with out consent.
Now you can submit YouTube takedown requests for deepfakes by way of the privateness request course of, whereas up to now, you can solely report these impersonations as being deceptive. This shift tells us that YouTube is considering deep fakes as a privateness situation, reasonably than a content material moderation situation – and it’s a privateness situation. The extra AI instruments we’ve got at our disposal, the extra these instruments will probably be abused.
YouTube says it gained’t routinely take down these movies – it’ll take into account components like whether or not it’s a parody or satire, whether or not the individual making the request will be recognized, or if it’s spoofing a public determine, by which case, YouTube says there will probably be a better bar. The platform can also be engaged on a course of like this for eradicating deepfakes of copyrighted music, which have grow to be more and more widespread with instruments like Suno and Udio.
Whether or not this transfer is successful or not will depend upon how effectively enforced it’s. If YouTube can pace up the method of eradicating probably dangerous content material, then we’ll name it a win.
